Podcast Branding - Podcast Intro and Podcast Editing Services

It's THE most important audio branding element in your podcast. It's important to get it right. Start with a written script for a voice over. Include podcast name, host name and a killer reason on why this podcast is so good over others. Include details on who it's for so that your listeners immediately identify with the target audience. Once your script is ready, send it over to our team. We can take a look it, suggest some adjustments and help you choose the right voice and music for it.

A podcast is essentially an audio programme, similar to a standard radio show. But rather than tuning in, listeners download or stream episodes on a computer or smartphone, and listen at a time and in a place to suit them. Podcasters offer listeners a broad range of content, from popular subjects to something rather more niche, and these broadcasts are easier to create and distribute than a radio show. It’s a highly accessible way of reaching new audiences.

It’s definitely great if you can get a guest podcaster. Doing so enriches your content, draws new subscribers in and provides expert information, while also promotes networking. As for how you can get them involved, search traditional media (newspapers, radio and TV) as well as the web (YouTube is a good source) and social media. Who has done research or recently written a book in your specialist area?

Equally, don’t be shy when it comes to being a guest on someone else’s podcast to boost your industry credibility and reputation. Either accept an invitation to speak – or invite yourself!

It’s always good to have a process for coming up with ideas for fresh content. Brainstorming can help, as can doing your research so that you understand your audience and what they need and want to listen to. Grab a pen and paper or open a blank computer document and give yourself up to two minutes to write down everything that comes to mind. Don’t hesitate or cross out – just keep writing. And have your audience firmly in mind throughout. You can also use external tools such as Ahrefs to learn what people may be searching for in your niche. It's an expert tool, so may not be for you if you are just starting out!

There are two schools of thought. You can either start your podcast with a catchy tune or use a voice over to enhance on your podcast brand identity. Both are absolutely fine and the choice does depend on your preference. It is worth to take into account your target demographic too. Start a podcast with a well chosen piece of music and you can transform your listener in time and space without a single word. Good podcast intro plays on emotions, links entire brand identity together and sets the tone for the episode ahead.

Well, it can be as fast as 24h if you are in a hurry! Typically our work takes approx 1-3 working days. Voice over will record your script, we quality control it, send it to our producer to add music and sound effects if you have selected those. We then quality control once again and then send over to you to enjoy.

Ideally yes, you certainly should. Indeed, editing is a vital part of the podcasting process if you’re keen on giving your listeners a top-quality broadcast. And we’ve written about this previously. So it’s definitely worth learning about the relevant software and having a few practice edits.

When you download a podcast episode, the audio file is stored on your device, so if your Wi-Fi or 4G signal is interrupted, you’ll still be able to listen. Downloading podcasts clearly uses up storage room on your device.

Streaming means the content is broadcast to your device in real time, and for this you’ll need an uninterrupted internet connection.

People often ask us this! Essentially, you want to keep names short and sweet (ideally four words or fewer), and easy to pronounce. Think here of your podcast brand identity that will work great in an audio podcast as well as youtube videos. Equally, make sure they haven’t been already used and are not copyrighted or trademarked. There are online tools such as the Podcast Name Generator, which may be helpful. But whatever you go for, keep it succinct and intriguing.

Excellent question! Essentially, we offer superb podcast intros and jingles, royalty-free music, plus the full suite of podcast editing and production services for both audio and video content. We have been doing this since 2005 and have over 150+ voiceovers working with us. It doesn't matter if you are a seasoned podcaster or just starting out - we can help take your sound to the next level!

You can enhance your podcast intro by adding sound and vocal effects to your brand identity. Sound effects could be very niche specific (hammer for lawyers, ambience of a specific environment (such as traffic, market, forest etc). OR they can be whooshes, electric snaps etc. The choice is yours! Vocal effects can add depth to the voice and help keep engagement in longer scripts read by a voice actor. If in doubt - ask our team of audio specialists - we are here to help you make the right choice!